What would you change?
MG Motor UK - it's not been a spectacular failure, but it's not been a success either... yet! It can become a success, but at present, even the hardest post-MGR fans would be hardpressed to argue that the current setup of the car sales network in the UK, seems nothing more than a token gesture. MG in the UK to me seem the company that stands still, whilst the rest of the industry passes them by.
What would you like to see happen? What do you think would improve the sales? It's not so much what would we like to see, but moreso, what could help the car appeal to non-MG owners?
Here's my few things:
1. Market the cars! They've invested £450 million into the UK research and development unit, and yet marketing of the cars, seems to be almost non-existent. The '3 should be selling like hotcakes at it's current pricing, and the biggest reason it isn't, is simply because people don't know about it. Get it on display at more events, particularly supermarkets and the like, give dealers a financial incentive to get the cars out there. Every dealer should have a bright yellow and a bright orange model on the front, to grab attention, as standard. And what happened to GREEN MG's?? This colour needs to be bough back asap!
2. The MG3 needs a more powerful unit; and certainly a more economical unit. I know the SAIC-GM engine is on it's way, but I have little faith right now it will hit UK shores. Either way they need something to suit those who want a little more power (MG3 GT?), a turbocharged unit would make the current 1.5 option appeal to a wider range of people. I've not seen the figures for the 1.3 they make in China, but they do need to achieve better MPG to appease the media concerns.
3. 5 year warranty as standard across the range! It's a tough one on the '3 I accept due to the cost, but it needs to be done IMHO, to build buyer confidence in the brand.
4. More cheeky deals, especially if they can't do the 5 year warranty, offer buyers alternative headline incentives, deposit contributions, low-APR/0% PCP deals. The deals don't even have to be wonderful, they could even be standard-type offers, but the dealers need something to market, the website needs something to advertise. Free upgrade to the higher model? Sounds silly, but buyers fall for it all over the place. Ford and co have made their businesses work by running fake "special offers" to people. Give the dealers more room to manouvre with regards discounts. Friend went to purchase a Kia Rio recently, and walked out £600 off the price because he haggled. You can't do this with MG dealerships (and they'll tell you bluntly, which is good and honest, but will put a lot of buyers off).
5. With the '6 not a lot can be done now, but as soon as the facelift arrives, they need to market it, work out some fantastic deals, and get cars onto the road.
6. Stop standing still, and announcing concepts that are 3+ years away from production. Nobody is interested in the Icon that is never going to be built, nobody cares for the MG EV, if they want to rave about the CS, get it to market, don't just announce it and then forget about it. Don't cease development of the other models in the range just because a concept image of the CS exists. 1 year and not a change to either the '3 or the '6 (the offer on the '6 aside) is pitiful, no upgrades, new features, no new engines to announce etc, do something to excite people. The Chinese are notoriously secretive, but they're operating in the media-obsessed western-world, and as such, media hype has to be kept consistent.
The problem they have right now is that so few people are even aware MG exists, mainly because the MG's they see on the roads, are for the mostpart, 10+ years old. If you asked 10 people in the street had they heard of the MG3, they'd probably not have a clue what one was. It's brand awareness that is killing them, not the cars themselves. Get cars onto the road, and more sales will follow.
I know MG don't want to lose money, and are for this reason reluctant to spend money in the UK, but either they're happy to sit losing small amounts of money for the next decade, or they're going to invest a large sum now and take the risk that it will work out for them.
What would you like to see happen? What do you think would improve the sales? It's not so much what would we like to see, but moreso, what could help the car appeal to non-MG owners?
Here's my few things:
1. Market the cars! They've invested £450 million into the UK research and development unit, and yet marketing of the cars, seems to be almost non-existent. The '3 should be selling like hotcakes at it's current pricing, and the biggest reason it isn't, is simply because people don't know about it. Get it on display at more events, particularly supermarkets and the like, give dealers a financial incentive to get the cars out there. Every dealer should have a bright yellow and a bright orange model on the front, to grab attention, as standard. And what happened to GREEN MG's?? This colour needs to be bough back asap!
2. The MG3 needs a more powerful unit; and certainly a more economical unit. I know the SAIC-GM engine is on it's way, but I have little faith right now it will hit UK shores. Either way they need something to suit those who want a little more power (MG3 GT?), a turbocharged unit would make the current 1.5 option appeal to a wider range of people. I've not seen the figures for the 1.3 they make in China, but they do need to achieve better MPG to appease the media concerns.
3. 5 year warranty as standard across the range! It's a tough one on the '3 I accept due to the cost, but it needs to be done IMHO, to build buyer confidence in the brand.
4. More cheeky deals, especially if they can't do the 5 year warranty, offer buyers alternative headline incentives, deposit contributions, low-APR/0% PCP deals. The deals don't even have to be wonderful, they could even be standard-type offers, but the dealers need something to market, the website needs something to advertise. Free upgrade to the higher model? Sounds silly, but buyers fall for it all over the place. Ford and co have made their businesses work by running fake "special offers" to people. Give the dealers more room to manouvre with regards discounts. Friend went to purchase a Kia Rio recently, and walked out £600 off the price because he haggled. You can't do this with MG dealerships (and they'll tell you bluntly, which is good and honest, but will put a lot of buyers off).
5. With the '6 not a lot can be done now, but as soon as the facelift arrives, they need to market it, work out some fantastic deals, and get cars onto the road.
6. Stop standing still, and announcing concepts that are 3+ years away from production. Nobody is interested in the Icon that is never going to be built, nobody cares for the MG EV, if they want to rave about the CS, get it to market, don't just announce it and then forget about it. Don't cease development of the other models in the range just because a concept image of the CS exists. 1 year and not a change to either the '3 or the '6 (the offer on the '6 aside) is pitiful, no upgrades, new features, no new engines to announce etc, do something to excite people. The Chinese are notoriously secretive, but they're operating in the media-obsessed western-world, and as such, media hype has to be kept consistent.
The problem they have right now is that so few people are even aware MG exists, mainly because the MG's they see on the roads, are for the mostpart, 10+ years old. If you asked 10 people in the street had they heard of the MG3, they'd probably not have a clue what one was. It's brand awareness that is killing them, not the cars themselves. Get cars onto the road, and more sales will follow.
I know MG don't want to lose money, and are for this reason reluctant to spend money in the UK, but either they're happy to sit losing small amounts of money for the next decade, or they're going to invest a large sum now and take the risk that it will work out for them.
from the last news http://ift.tt/1pWeRt6
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publié par vb @ 13:45
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