SAIC to re-enter Australian market via a new Australian subsidiary company

SAIC to re-enter Australian market via a new Australian subsidiary company

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From: The Australian Nocookies | The Australian

SAIC began operations in Australia in 2013 with a distribution agreement but shut just one year after reportedly selling just 50 cars. A fleet of more than 300 cars from the initial deal remain in Australia for sale but few have been sold over the past year. Several MG6 GT models, which led the initial entry to the market, remain listed online for between $13,000 and $15,000.

However, under the new deal SAIC will operate the importation of the cars which will then be sold through a dealership network. Chinese executives will undertake a national roadshow next week with car dealers in a bid to set up an agreement shortly. SAIC has refused to confirm which models will enter Australia first but it is expected to be the MG3 and a revamped MG6. Both cars are expected to retail for more than $15,000. [I think it will be the MG3 and GS.]

SAIC Motor Australia general manager Zhu Chao said bringing the MG back into Australia was a long-term strategy for the carmaking giant. “(The) opening of our subsidiary in Australia ... delivers against our strategic plan for expanding our business in the Oceania region,” Mr Zhu said. “We see strong growth opportunities in Australia for our portfolio of brands which are proving to be highly desirable to consumers not only in our home market of China.” SAIC last year sold 5.9 million cars globally and is considered one of the most valuable companies in the world after it was placed 46th on Fortune’s Global 500 list.

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SAIC to re-enter Australian market via a new Australian subsidiary company